Randy Marzicola, the International Powered Access Federation’s (IPAF) newly appointed vice president for North America, is not only well-poised for his new position, but he’s also rarin’ and ready to take it on.

Marzicola said “I’m excited to leverage my background to advocate for safety and best practices in the use of mobile elevated work platform equipment,”

“[My] journey to this position is marked by a commitment to enhancing safety standards and promoting the benefits of powered access equipment across the industry.”

Marzicola brings with him substantial sales, marketing and operations leadership experience across a portfolio of leading consumer and industrial brands to his new role, which was officially announced on August 1 2024.

Most recently, he served as director of business development at JLG Industries, where he spearheaded the new market entry and geographic expansion strategy while leveraging technological innovation for JLG’s Industrial Solutions Group.

Marzicola is a hands-on executive with a distinguished career marked by progressive leadership roles at renowned organizations such as JLG/Oshkosh Corp., Timex, Stanley and Black & Decker/DeWALT, where he made significant contributions to improving operating income, revenue generation, operational excellence, pioneering new business development initiatives, and creative experiential marketing.

With an extensive background in business development, strategic partnerships, and market expansion, Marzicola brings a wealth of experience to his new position with IPAF, and aims to play a key role in enhancing IPAF’s services and member recruitment across North America.

ALH sat down with Marzicola to talk goals, objectives and the future of IPAF in North America. Here’s what he had to say.

Prior to joining IPAF, Marzicola led JLG’s Industrial Solutions Group, where he championed the “ladder last” initiative with the innovative LiftPod by JLG. Following its positive market reception, JLG expanded the low-level access portfolio with the acquisition of Power Towers.

Marzicola said “One of my most rewarding experiences was driving the adoption of the Hinowa compact crawler boom (atrium lift) program, which proved to be a safety-first and highly productive alternative solution to scaffolding.”